Footwear

Stride Pro

David L., Crowdfunding Entrepreneur

Ergonomic walking shoe brand built for the 50+ market — funded on Indiegogo.

The Challenge

David had deep domain expertise in podiatry but zero manufacturing knowledge. He needed a partner who could translate medical requirements into a manufacturable product that met ASTM safety standards.

Our Solution

We worked with a certified Fujian footwear factory to develop custom orthotic insoles with memory foam and arch support, selected breathable mesh uppers, and designed packaging targeted at the 50+ demographic.

Results

$95k raised on Indiegogo
Podiatrist-endorsed product
Reorder rate of 68% in year one
ASTM F2412 certified

Project Timeline

90 days from brief to production

Services Used

Product Positioning
Industrial Design
Material Sourcing
Regulatory Compliance
Production

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