Jake had a viral concept for a minimalist insulated flask but no product development experience. He needed a partner who could move fast and deliver a product worthy of his audience's expectations.
We handled positioning, industrial design, and sampling in 12 days. The flask was engineered with a double-wall vacuum insulation and a custom magnetic lid. Packaging was designed to be 'unboxing-worthy' for TikTok content — matte black box with a foil logo reveal.